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New Executive Director

The British American Business Council in Charlotte (BABC Charlotte), one of the leading transatlantic business organizations in the Carolinas, has announced the appointment of Sarah Peeler as its new executive director. Peeler will expand the role that was previously handled by the World Affairs Council of Charlotte and assist in the group’s future growth.

"We are very pleased to announce this appointment," noted Jeff Hay, President of the BABC Charlotte and Partner of Womble Carlyle Sandridge & Rice. "Sarah will bring added leadership and creativity to the BABC Charlotte and her sense of commitment to our mission will be pivotal to our future growth. She has served other international non-profit and business associations at various levels of leadership and has a breadth of knowledge and experience that will be most valuable. We are thrilled she has joined our team."

Peeler's resume includes almost 20 years of planning, administration, communications and marketing experience in both corporate business and non-profit market sectors. Sarah has served on various non-profit boards and committees over the years and currently serves as voluntary Executive Director for the European American Business Forum (EABF). Prior to this appointment Peeler was the Executive Director for the Charlotte World Trade Association (CWTA) and provided consulting services to other local non-profits and business groups.

"I look forward to continuing to serve and partner with the area's international business community through this new appointment with the BABC Charlotte," remarks Peeler. "I am committed to this sector because it provides me the opportunity to connect with my British roots and allows me to help foster relationships and connections that support bilateral trade and opportunities for our local economy to grow."

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